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Website Design

Getting the millennial crowd interested in life insurance isn't easy, which is why we approached Transamerica with a travelogue campaign revolving around their slogan: "Transform Tomorrow". It was our first attempt at creating a Tumblr from vision to execution—and we knew we had to go above and beyond our limits. We developed an idea to travel the United States and shoot gifs of all kinds: innovative cities, cultural icons, landscapes, alternative technology, and bold ideas in action.

To add an interactive element, we constructed the site's background to depict a 24 hour-time-lapse video of the Transamerica Building in Los Angeles at different times of the day, depending on when a visitor views the site—a first for Tumblr and a challenge for us. Within 18 months we’ve so far captured the spirit in 23 states, and the project was named a Gold Winner by Hermes Creative Awards in 2015.

MTV wanted to raise awareness on why kids should go to school. Not so sure why kids should go to school, but we cannot deny our love for MTV and their ability to school us in our youth. We coordinated an effort to get the best artists on Tumblr to create artwork that would potentially inspire the young to go to school.

The GIF artists included illustrators and photographers who all created images and bite-size narratives on why going to school was important. Utilizing multiple gif artist was super and wasseen as cutting-edge innovative thinking at the time. Visit site.