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Getting the millennial crowd interested in life insurance isn't easy, which is why we approached Transamerica with a travelogue campaign revolving around their slogan: "Transform Tomorrow". It was our first attempt at creating a Tumblr from vision to execution—and we knew we had to go above and beyond our limits. We developed an idea to travel the United States and shoot gifs of all kinds: innovative cities, cultural icons, landscapes, alternative technology, and bold ideas in action.

To add an interactive element, we constructed the site's background to depict a 24 hour-time-lapse video of the Transamerica Building in Los Angeles at different times of the day, depending on when a visitor views the site—a first for Tumblr and a challenge for us. Within 18 months we’ve so far captured the spirit in 23 states, and the project was named a Gold Winner by Hermes Creative Awards in 2015.

Maison Martin Margiela 6 aka MM6 approached us to produce visuals for their 2013 Fall line. We came up with an idea that would feature the line while also speaking to the uniqueness of the MM6 brand. A video was shot and produced that ended up being used as gifs, Instragram videos, as well as being used in MM6’s New York City Flagship store.

The American Music Awards gave us red carpet and backstage access to shoot tons of stars, we captured video footage highlighting the unique personalities of multiple talents, converting them into live .GIFs for the AMA's Tumblr and short videos for their Instagram audience.

We simultaneously took footage from their live broadcast to create live .GIFs for Tumblr audiences.

A video posted by mr.gif (@mrgif) on


A video posted by mr.gif (@mrgif) on


A video posted by mr.gif (@mrgif) on



A video posted by mr.gif (@mrgif) on



We came up with this simple video slate intro for Pitchfork's series "Soundplay", powered by Intel—used for production purposes.