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Talent

Nationally recognized skateboarder and entrepreneur Paul Rodriguez Jr., best known as P-Rod, found himself in league with Michael Jordan when Nike created a signature skateboarding sneaker, the Nike SB Paul Rodriguez 8, capturing his attitude while maintaining durability to withstand hours of serious skateboarding.

We were approached by Nike to promote the release of the SB 8 and decided to test these bad boys out by shooting the sneaker while following P-Rod around his hometown of Los Angeles. In some of the same locations where he practiced with his first board at age 12, P-Rod impressed us with signature tricks and his world-class attitude. The gifs were used to announce the release of the sneakers that sold out within a day on Nike.com.

To promote their newly designed bottle, Evian gave us access to both the U.S. Open and one of the best tennis players on the planet, Maria Sharapova. We shot the refreshingly down-to-Earth Ms. Sharapova in her hotel room with Evian - a trait exhibited in the gifs.

Other gifs came directly from our time at the U.S. Open and with Evian water itself - presented on their social channels during the major Tennis event's airing.


Hip-hop magazine XXL invited us to shoot rap legend Rick Ross during his cover shoot for the newest issue of the magazine. We took 3D stereoscopic migfs of Mr. Rozay, and were honored with the privilege of hanging out with him as he got a fresh haircut like a Don, tried on different gold necklaces like a King, and smoked green like a Boss.

For Big Boi's second solo album, Vicious Lies and Dangerous Rumors, Def Jam Records approached us to shoot Sir Lucius Left Foot himself during his shows at Webster Hall and SOBs. With backstage access we took 3D gifs as Big Boi prepared for his show and dropped bombs over Manhattan.

After the shows we followed Daddy Fat Sax to his MTV interview with Matt Pinfield, shooting him along the way. During the interview, we were honored when he named us "the Wu Tang of .GIFs."

The Jimmy Fallon team asked us to cover a day of preparation for the popular nightly show. From backstage production, rehearsal, and to the taping of the episode, we captured the staff hard at work, The Roots' practice session, and Jimmy Fallon's own preparation methods, energy, and well-known charm.

We shot the day in 3D Stsreoscopic gifs, later presented on Late Night with Jimmy Fallon's Tumblr.