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Sports

Nationally recognized skateboarder and entrepreneur Paul Rodriguez Jr., best known as P-Rod, found himself in league with Michael Jordan when Nike created a signature skateboarding sneaker, the Nike SB Paul Rodriguez 8, capturing his attitude while maintaining durability to withstand hours of serious skateboarding.

We were approached by Nike to promote the release of the SB 8 and decided to test these bad boys out by shooting the sneaker while following P-Rod around his hometown of Los Angeles. In some of the same locations where he practiced with his first board at age 12, P-Rod impressed us with signature tricks and his world-class attitude. The gifs were used to announce the release of the sneakers that sold out within a day on Nike.com.

To promote their newly designed bottle, Evian gave us access to both the U.S. Open and one of the best tennis players on the planet, Maria Sharapova. We shot the refreshingly down-to-Earth Ms. Sharapova in her hotel room with Evian - a trait exhibited in the gifs.

Other gifs came directly from our time at the U.S. Open and with Evian water itself - presented on their social channels during the major Tennis event's airing.