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Sequential

Nationally recognized skateboarder and entrepreneur Paul Rodriguez Jr., best known as P-Rod, found himself in league with Michael Jordan when Nike created a signature skateboarding sneaker, the Nike SB Paul Rodriguez 8, capturing his attitude while maintaining durability to withstand hours of serious skateboarding.

We were approached by Nike to promote the release of the SB 8 and decided to test these bad boys out by shooting the sneaker while following P-Rod around his hometown of Los Angeles. In some of the same locations where he practiced with his first board at age 12, P-Rod impressed us with signature tricks and his world-class attitude. The gifs were used to announce the release of the sneakers that sold out within a day on Nike.com.

St. Ives sent the Mr. Gif team out to Hawaii to capture St. Ives in St. Ives, metaphorically speaking. The team created product illustration and photo gifs shot on location. Each product was giffed within the context of the product’s special features. The locations represented both the brand and the product features within an alluring Hawaii backdrop.

To promote their newly designed bottle, Evian gave us access to both the U.S. Open and one of the best tennis players on the planet, Maria Sharapova. We shot the refreshingly down-to-Earth Ms. Sharapova in her hotel room with Evian - a trait exhibited in the gifs.

Other gifs came directly from our time at the U.S. Open and with Evian water itself - presented on their social channels during the major Tennis event's airing.


Maison Martin Margiela 6 aka MM6 approached us to produce visuals for their 2013 Fall line. We came up with an idea that would feature the line while also speaking to the uniqueness of the MM6 brand. A video was shot and produced that ended up being used as gifs, Instragram videos, as well as being used in MM6’s New York City Flagship store.

Part of Disney's 'The Looking Glass' project, presented on Tumblr. Disney hired a series of artists and invited us to their theme parks, giving us free-reign to shoot what we found most interesting when the Magic Kingdom’s gates closed to the public. We had the pleasure of exploring the park after-hours, experiencing rides (hint: there is a hidden underground tunnel!). Honestly, this project was more fun than it was work—not to mention a childhood dream come true.

Nike tasked our team with coming up with a unique way to highlight the brand's new Foamposite model. Inspired by the shoe pattern of a Doppler radar weather map, we created visuals of the sneaker against a backdrop that reflected the weather pattern on the shoe. Nike used all of the creative in the press release that was shown on GQ and Complex.

We were honored when The Daily Dot approached us to speak on their SXSW panel, "The Economy of the Gif". To make it a truly unforgettable experience and to offer pre-panel content for readers, we approached them with the idea of a road trip from NY to Austin, TX. With a writer from The Daily Dot, we stopped along the way to interview and create "on the road" gifs of popular Tumblr bloggers, singer/songwriters, viral-video celebrities, and Grumpy Cat—a legend in her own time.

The American Music Awards gave us red carpet and backstage access to shoot tons of stars, we captured video footage highlighting the unique personalities of multiple talents, converting them into live .GIFs for the AMA's Tumblr and short videos for their Instagram audience.

We simultaneously took footage from their live broadcast to create live .GIFs for Tumblr audiences.

A video posted by mr.gif (@mrgif) on


A video posted by mr.gif (@mrgif) on


A video posted by mr.gif (@mrgif) on



A video posted by mr.gif (@mrgif) on



With red carpet and backstage access for the Billboard Music Awards, we used the opportunity to capture and create live gifs of celebrities including Tracy Morgan, Seth Rogan, and The Biebz (pictured). We simultaneously created instant gifs from their television stream for live awards coverage on Tumblr.

Burberry Acoustic, a campaign supporting new British talent, set their sights on Peace (a band, not the concept) for a brand-promoted show. We were invited to cover their live performance and made promotional gifs for the event and campaign.