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We were honored when The Daily Dot approached us to speak on their SXSW panel, "The Economy of the Gif". To make it a truly unforgettable experience and to offer pre-panel content for readers, we approached them with the idea of a road trip from NY to Austin, TX. With a writer from The Daily Dot, we stopped along the way to interview and create "on the road" gifs of popular Tumblr bloggers, singer/songwriters, viral-video celebrities, and Grumpy Cat—a legend in her own time.