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Music

MTV wanted to raise awareness on why kids should go to school. Not so sure why kids should go to school, but we cannot deny our love for MTV and their ability to school us in our youth. We coordinated an effort to get the best artists on Tumblr to create artwork that would potentially inspire the young to go to school.

The GIF artists included illustrators and photographers who all created images and bite-size narratives on why going to school was important. Utilizing multiple gif artist was super and wasseen as cutting-edge innovative thinking at the time. Visit site.

The British Columbia, Canada based Pemberton music festival features big acts with the gorgeous Mount Currie as backdrop. The nice folks at Pemberton invited us with backstage access - and gave us our own golf carts to get to performances on time. Canadians are extremely friendly.

With full reign over the festival and production, we used all kinds of methods to create gifs for their social channels, including: VHS aired during the festival, 3D-scans of Canada's own Trailer Park Boys, and 3D Stereoscopic gifs.

We had the honor of being invited by the Grammys to cover the Winner’s Room backstage for the past two years. To capture the magic of the event and the magnetic energy of the artist, we utilized film stereoscopic 3D cameras . A big highlight for the Grammys was capturing a gif of Pharrell and his bucket hat minutes after receiving his Grammy win.

The American Music Awards gave us red carpet and backstage access to shoot tons of stars, we captured video footage highlighting the unique personalities of multiple talents, converting them into live .GIFs for the AMA's Tumblr and short videos for their Instagram audience.

We simultaneously took footage from their live broadcast to create live .GIFs for Tumblr audiences.

A video posted by mr.gif (@mrgif) on


A video posted by mr.gif (@mrgif) on


A video posted by mr.gif (@mrgif) on



A video posted by mr.gif (@mrgif) on



Hip-hop magazine XXL invited us to shoot rap legend Rick Ross during his cover shoot for the newest issue of the magazine. We took 3D stereoscopic migfs of Mr. Rozay, and were honored with the privilege of hanging out with him as he got a fresh haircut like a Don, tried on different gold necklaces like a King, and smoked green like a Boss.

Since 2004, MTVU has counted votes from the college crowd and delivered awards via the Woodie Awards. We were excited to create gifs for the 2015 roundup, leading up to the awards show and providing live-coverage from the red carpet. This year’s Woodies featured the first inductee into the ‘Hall of Wood’: Fall Out Boy (pictured).

To promote the event, we created 'laser-burned wood' GIFs with the likeness of nominees and performers. On the carpet, we shot 3D stereoscopic gifsfor live content.

For Big Boi's second solo album, Vicious Lies and Dangerous Rumors, Def Jam Records approached us to shoot Sir Lucius Left Foot himself during his shows at Webster Hall and SOBs. With backstage access we took 3D gifs as Big Boi prepared for his show and dropped bombs over Manhattan.

After the shows we followed Daddy Fat Sax to his MTV interview with Matt Pinfield, shooting him along the way. During the interview, we were honored when he named us "the Wu Tang of .GIFs."

We came up with this simple video slate intro for Pitchfork's series "Soundplay", powered by Intel—used for production purposes.

The Jimmy Fallon team asked us to cover a day of preparation for the popular nightly show. From backstage production, rehearsal, and to the taping of the episode, we captured the staff hard at work, The Roots' practice session, and Jimmy Fallon's own preparation methods, energy, and well-known charm.

We shot the day in 3D Stsreoscopic gifs, later presented on Late Night with Jimmy Fallon's Tumblr.

With red carpet and backstage access for the Billboard Music Awards, we used the opportunity to capture and create live gifs of celebrities including Tracy Morgan, Seth Rogan, and The Biebz (pictured). We simultaneously created instant gifs from their television stream for live awards coverage on Tumblr.

Burberry Acoustic, a campaign supporting new British talent, set their sights on Peace (a band, not the concept) for a brand-promoted show. We were invited to cover their live performance and made promotional gifs for the event and campaign.