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Live Event

The British Columbia, Canada based Pemberton music festival features big acts with the gorgeous Mount Currie as backdrop. The nice folks at Pemberton invited us with backstage access - and gave us our own golf carts to get to performances on time. Canadians are extremely friendly.

With full reign over the festival and production, we used all kinds of methods to create gifs for their social channels, including: VHS aired during the festival, 3D-scans of Canada's own Trailer Park Boys, and 3D Stereoscopic gifs.

We had the honor of being invited by the Grammys to cover the Winner’s Room backstage for the past two years. To capture the magic of the event and the magnetic energy of the artist, we utilized film stereoscopic 3D cameras . A big highlight for the Grammys was capturing a gif of Pharrell and his bucket hat minutes after receiving his Grammy win.

To promote their newly designed bottle, Evian gave us access to both the U.S. Open and one of the best tennis players on the planet, Maria Sharapova. We shot the refreshingly down-to-Earth Ms. Sharapova in her hotel room with Evian - a trait exhibited in the gifs.

Other gifs came directly from our time at the U.S. Open and with Evian water itself - presented on their social channels during the major Tennis event's airing.


The American Music Awards gave us red carpet and backstage access to shoot tons of stars, we captured video footage highlighting the unique personalities of multiple talents, converting them into live .GIFs for the AMA's Tumblr and short videos for their Instagram audience.

We simultaneously took footage from their live broadcast to create live .GIFs for Tumblr audiences.

A video posted by mr.gif (@mrgif) on


A video posted by mr.gif (@mrgif) on


A video posted by mr.gif (@mrgif) on



A video posted by mr.gif (@mrgif) on



Since 2004, MTVU has counted votes from the college crowd and delivered awards via the Woodie Awards. We were excited to create gifs for the 2015 roundup, leading up to the awards show and providing live-coverage from the red carpet. This year’s Woodies featured the first inductee into the ‘Hall of Wood’: Fall Out Boy (pictured).

To promote the event, we created 'laser-burned wood' GIFs with the likeness of nominees and performers. On the carpet, we shot 3D stereoscopic gifsfor live content.

We learned, after invited by Vice to promote their NYFW Dog Show, the world of fashion is strange. We captured the bondage-bound, leather-studded pups as 3D stereoscopic gifs, a departure from our previously digital interaction with stereoscopic photography. The gifs were featured on Vice's blog to promote, and provide some self-awareness to, NYFW.

The Jimmy Fallon team asked us to cover a day of preparation for the popular nightly show. From backstage production, rehearsal, and to the taping of the episode, we captured the staff hard at work, The Roots' practice session, and Jimmy Fallon's own preparation methods, energy, and well-known charm.

We shot the day in 3D Stsreoscopic gifs, later presented on Late Night with Jimmy Fallon's Tumblr.

With red carpet and backstage access for the Billboard Music Awards, we used the opportunity to capture and create live gifs of celebrities including Tracy Morgan, Seth Rogan, and The Biebz (pictured). We simultaneously created instant gifs from their television stream for live awards coverage on Tumblr.