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Maison Martin Margiela 6 aka MM6 approached us to produce visuals for their 2013 Fall line. We came up with an idea that would feature the line while also speaking to the uniqueness of the MM6 brand. A video was shot and produced that ended up being used as gifs, Instragram videos, as well as being used in MM6’s New York City Flagship store.

The American Music Awards gave us red carpet and backstage access to shoot tons of stars, we captured video footage highlighting the unique personalities of multiple talents, converting them into live .GIFs for the AMA's Tumblr and short videos for their Instagram audience.

We simultaneously took footage from their live broadcast to create live .GIFs for Tumblr audiences.

A video posted by mr.gif (@mrgif) on


A video posted by mr.gif (@mrgif) on


A video posted by mr.gif (@mrgif) on



A video posted by mr.gif (@mrgif) on