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Fashion

Nationally recognized skateboarder and entrepreneur Paul Rodriguez Jr., best known as P-Rod, found himself in league with Michael Jordan when Nike created a signature skateboarding sneaker, the Nike SB Paul Rodriguez 8, capturing his attitude while maintaining durability to withstand hours of serious skateboarding.

We were approached by Nike to promote the release of the SB 8 and decided to test these bad boys out by shooting the sneaker while following P-Rod around his hometown of Los Angeles. In some of the same locations where he practiced with his first board at age 12, P-Rod impressed us with signature tricks and his world-class attitude. The gifs were used to announce the release of the sneakers that sold out within a day on Nike.com.

Maison Martin Margiela 6 aka MM6 approached us to produce visuals for their 2013 Fall line. We came up with an idea that would feature the line while also speaking to the uniqueness of the MM6 brand. A video was shot and produced that ended up being used as gifs, Instragram videos, as well as being used in MM6’s New York City Flagship store.

Nike tasked our team with coming up with a unique way to highlight the brand's new Foamposite model. Inspired by the shoe pattern of a Doppler radar weather map, we created visuals of the sneaker against a backdrop that reflected the weather pattern on the shoe. Nike used all of the creative in the press release that was shown on GQ and Complex.

American Apparel invited us into their impressive factory for the day to shoot garment workers and models. It's well-established that A.A. appreciates their factory team, but we didn't know an on-site hospital existed for immediate treatment of workplace injury or illness. We shot two American Apparel models in 3D stereoscopic gifs, wearing clothing fashioned by contented garment workers.

Tumblr broke into the NYFW scene, pairing with brands for collaboration, and presenting the results at a gallery hosted by Milk Studios.

We paired up with IMG models and their up-and-coming models to create 3D stereoscopic gifs, handed out 3D glasses for viewers, and let them feast their eyes on gifs in glorious double 3D.

Burberry Acoustic, a campaign supporting new British talent, set their sights on Peace (a band, not the concept) for a brand-promoted show. We were invited to cover their live performance and made promotional gifs for the event and campaign.