See our

on the desktop.
hello@mrgif.nyc

Nationally recognized skateboarder and entrepreneur Paul Rodriguez Jr., best known as P-Rod, found himself in league with Michael Jordan when Nike created a signature skateboarding sneaker, the Nike SB Paul Rodriguez 8, capturing his attitude while maintaining durability to withstand hours of serious skateboarding.

We were approached by Nike to promote the release of the SB 8 and decided to test these bad boys out by shooting the sneaker while following P-Rod around his hometown of Los Angeles. In some of the same locations where he practiced with his first board at age 12, P-Rod impressed us with signature tricks and his world-class attitude. The gifs were used to announce the release of the sneakers that sold out within a day on Nike.com.