Since 2004, MTVU has counted votes from the college crowd and delivered awards via the Woodie Awards. We were excited to create gifs for the 2015 roundup, leading up to the awards show and providing live-coverage from the red carpet. This year’s Woodies featured the first inductee into the ‘Hall of Wood’: Fall Out Boy (pictured).
To promote the event, we created 'laser-burned wood' GIFs with the likeness of nominees and performers. On the carpet, we shot 3D stereoscopic gifsfor live content.