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MTV wanted to raise awareness on why kids should go to school. Not so sure why kids should go to school, but we cannot deny our love for MTV and their ability to school us in our youth. We coordinated an effort to get the best artists on Tumblr to create artwork that would potentially inspire the young to go to school.

The GIF artists included illustrators and photographers who all created images and bite-size narratives on why going to school was important. Utilizing multiple gif artist was super and wasseen as cutting-edge innovative thinking at the time. Visit site.