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Unlike any camera available, Lytro's ILLUM creates a depth map of images, allowing the user multiple deliverables with a single exposure. In layman's terms, this camera takes 3D images, or living pictures, to offer a more intimate viewing experience. As photography nerds, this is a big deal to us.

We were asked to promote the camera with gifs we wanted to create and decided to show off ILLUM's features on close ups of models at different angles and depths.