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The American Music Awards gave us red carpet and backstage access to shoot tons of stars, we captured video footage highlighting the unique personalities of multiple talents, converting them into live .GIFs for the AMA's Tumblr and short videos for their Instagram audience.

We simultaneously took footage from their live broadcast to create live .GIFs for Tumblr audiences.

A video posted by mr.gif (@mrgif) on


A video posted by mr.gif (@mrgif) on


A video posted by mr.gif (@mrgif) on



A video posted by mr.gif (@mrgif) on